Are ICOs Rewriting Traditional Marketing Rules?

Initial Coin Offerings
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Are ICOs Rewriting Traditional Marketing Rules?

Post by theDarkGoatisBAAAAD » Wed Apr 11, 2018 6:51 am

Digital marketing has evolved tremendously over the past few years. Word-of-mouth will always be the best and most efficient convincer, but standard marketing efforts are moving away from print ads and infomercials to more humorous television advertisements and social media outreach to connect with customers on a more personal level.

These advertisements are mostly for products, services, or businesses that people are already familiar with. A restaurant can change its approach to marketing, like how Wendy’s playfully mocks its followers on Twitter, but ultimately everyone will always understand what a restaurant is.

However, initial coin offerings are still new enough that majority of people don’t even know what they are

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